The Third Pillar of Your Success
Regardless of what industry you’re in, having high-quality product packaging is one of the best and easiest ways to set yourself apart from the competition.
Packaging can make the difference between a generic, forgettable purchase and a great customer experience. Which is the type of experience that turns one-time buyers into loyal customers who stay with your business for many years.
Gone are the days when customers were more than happy to buy generic, faceless products. Modern buyers invariably choose products from brands they can identify with. And this trend is quickly seeping into the wood fuel industry.
Being a leading European wholesale firewood and briquette supplier, we at Wood Fuel Market know everything there is to know about high-quality wood fuel packaging. And in this article, we will share some of this knowledge with you.
Importance of Great Wood Fuel Product Packaging
Durability, Convenience, and Portability
Let’s talk about function before we start talking about form. At its core, all good wood fuel packaging should be durable, easy to store, and easy to transport.
Packaging needs to be durable so it can protect your product from damage during its long journey from the sawmill to your customer’s home. This is especially important if you sell wood fuels online.
For example, a small tear in the packaging of wood briquettes can greatly alter the moisture content of the product in as little as a week. This will make the briquettes much more difficult to light. And when they are lit, they will smoke and smolder instead of burning cleanly. As a result, the client may very well assume that your wood fuels are of poor quality, leave you a negative review, and tell their friends to avoid your products.
But durability isn’t everything. Good packaging should also be functional and space-efficient. If you offer your products in cardboard packaging, then it needs to be stackable and optimized for efficient storage. Good packaging should also make it easy for your customer to move your product from room to room.
Quality Packaging Is Great For Marketing
Anyone who ever attended a marketing course knows that packaging is one of the most effective marketing tools for any business selling physical goods. Your product packaging is one of the few marketing options that allow you to speak to your consumers without spending a penny. Whether you sell your products through brick-and-mortar stores, your website, or a sales platform like Amazon, it has the ability to make you stand out in the best possible way.
Don’t have an in-house design team? No need to worry. Wood Fuel Market offers its customers full access to a professional team of experienced designers specializing in wood fuel packaging. Contact us to learn more.
Good Packaging Can Attract Customers
First impressions matter. When looking at a product for the first time, consumers will instantly form an opinion of what they can expect from it. And the packaging is the first part of your product they see.
If the packaging looks professional, appealing, and attractive, the buyer will likely assume that your product is also of good quality. If the packaging is poorly-made and looks amateurish, they may assume that the product inside is also inferior.
So if you want to set your product up for success, good packaging design is a must. And it doesn’t have to be expensive. Wood Fuel Market can care for all of your packaging needs, from design to manufacture.
Good Packaging Helps Showcase Your Brand Identity
Modern customers are eschewing generic suppliers for strong brands they can identify with and who they trust. And product packaging is one of the primary ways you can communicate your brand message and promise. Let’s take a look at how packaging is used in larger, more developed industries.
Omega is a manufacturer of high-end luxury wristwatches, which have been featured in every James Bond film since 1995's GoldenEye. Omega wristwatches come in beautiful lacquered wood boxes with an intricate gold logo on top. Inside, we see a high-quality, leather-covered compartment that houses the watch. From a purely functional point of view, this is overkill. After all, the sole function of the box is to protect the watch in transit. Right? No. Once we think about it more, we realize that the main purpose of the box is to communicate the brand's promise of superlative quality in every single detail.
At the other end of the spectrum, Johnson's baby powder comes in a plain white bottle with minimal text and no marketing text. Most Johnson & Johnson products are heavy on copywriting, advertising this or that advantage of the product, but not their baby powder. Why is this the case? Being clean and free of marketing, the packaging is meant to give the impression that the product is time-tested, understandable, and natural. This communicates the feeling of safety. When a young parent picks up a bottle of Johnson's baby powder, they get the feeling that it’s a simple, chemical-free product that will be safe for their toddler.
Different Types of Wood Fuel Packaging
There are five main types of wood fuel packaging: plastic nets, plastic bags, cardboard boxes, wood crates, and paper bags. The latter three are becoming more and more popular with consumers every year, while the first two are losing market share due to increased end-user environmental concerns. If you purchase briquettes or firewood wholesale from Wood Fuel Market, you are free to choose from any of these five options.
Traditional & Simple: Plastic Nets
Plastic nets are inexpensive, durable, and allow the customer to see the product they are buying before they purchase it. Firewood has been sold in plastic nets for many decades, so most customers are familiar with this type of packaging. Plastic nets generally use less material than plastic bags, so they create less waste and can be seen as the more eco-friendly of the two. Plastic nets offer a very limited amount of space for branding.
Reliable & Watertight: Plastic Bags
The main advantage of plastic bags over nets is their water tightness and durability. This means that the product can be stored in any environment and still be perfectly dry and easy to light when the customer decides to use it. This makes them perfect for briquettes. Plastic bags provide ample space for branding and design.
Plastic-Free Convenience: Cardboard Boxes
Cardboard boxes are durable, reusable, stackable, and easy to move. On top of this, they are 100% plastic-free, which makes them very popular with eco-conscious customers. Cardboard boxes provide an ample amount of space for your branding.
Perfect Bulk Container: Wood Crates
Wood crates are probably the best way to deliver firewood to your customers in bulk. They're durable, sturdy, make storage simple, and can be reused many times. Branding wood crates is tricky but not impossible. To make your product less generic and give it a unique identity, it is possible to engrave your logo on the crate with pyrography.
The Latest Trend: Plastic-Free Paper Bags
The latest trend in wood fuel packaging, paper bags are a great plastic-free packaging alternative for charcoal and wood briquettes. And with the world becoming more environmentally conscious than ever over the recent years, it looks like paper bags are the way of the future. This type of packaging is very easy to brand as the entire length of the packaging can be used for your designs.
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