Ultimate B2B Guide to Wholesale Kiln-Dried Firewood

Wood Fuel Market is one of Europe's most trusted B2B suppliers of kiln-dried firewood logs.

How to source, brand, and deliver high-quality kiln-dried firewood to your clients. Reliably. With zero fuss.

Picture this. Your customer flips open their stove door, takes out a perfectly cut birch log from a convenient, easy-to-handle box with custom branding, and starts a fire with luxurious ease. No hiss, no smoke, just a bright, rolling flame that creates an unbeatably cosy atmosphere. A few days of this, and your brand is now firmly associated in their mind with quality, convenience, and comfort.

That's the power of high-quality kiln-dried firewood. And it’s why more and more hardware chains, garden centres, hotels, restaurants, glamping spots, and hospitality groups all over Europe are reaching out to us to learn about Wood Fuel Market's white label kiln-dried firewood.

This expert-written mega-guide distills everything we’ve learned from the countless truckloads of custom-branded, high-quality firewood we've delivered to our customers. This article will feature market data, packaging options, moisture-level science, and real stories from businesses that made the switch to our kiln-dried logs.

Bookmark it. Share it with procurement. Build your next pitch on it. Or just contact us today and find the best wholesale firewood & briquette solutions for you.

Visual of stacked 1-meter-long birch logs. For illustrative purposes only. Wood Fuel Market's logs are cut to a much more manageable 25 centimeters, which we find to be the perfect balance of handling ease and burn time.

Why is Europe falling in love with Baltic firewood?

Short answer? Abundant forests, sustainable management plans, and modern sawmills and kiln-drying facilities. What does that mean for you? High product quality, consistent log dimensions, traceable chain-of-custody documents, as well as the option to furnish your products with that all-important PEFC sustainability certification.

This is one of the reasons why the Wood Fuel Market sources a significant portion of its firewood and briquette fuels from this region.

Abundant certified forests in the Baltics

The Baltic countries are among the most densely forested in Europe, with Finland being the only country that can keep up. Latvia leads the way with an impressive 52% of its territory being forests, which equals 3.35 million hectares of total woodland. Estonia is a close second, with 51% of its land area covered in forest, equivalent to 2.33 million hectares. Lithuania boasts a much more modest 33% total forest cover area, but its larger size means it trails slightly in terms of total forest area, at 2.15 million hectares.

Map of the Baltic states (Estonia, Latvia, and Lithuania) with woodland coverage percentages and total areas.

High quality meets competitive delivered costs

Road-freight rates across the EU fell steadily through 2025. Couple that with the incredibly good price-to-performance ratio of Baltic firewood, and you get an unbelievably good deal. Especially so if you take advantage of Wood Fuel Market's ability to negotiate the most favorable deals possible, thanks to its massive yearly order values.

Large Baltic ports, such as Riga and Klaipeda, are now also offering Ro-Ro (roll-on/roll-off) services that bypass Rhine low-water bottlenecks, further enhancing flexibility.

Reliable, sanction-proof sourcing

When large brands, such as IKEA (now the largest private owner of woodland in Latvia) pivoted from Russian to Baltic sawlogs, it sent a clear signal to the entire industry. That signal is that reliability and quality now trump rock-bottom pricing.

Your buyers want the same thing

Certainty that they can turn to you to get high-quality firewood. No compromises. No matter the year. No matter the current administration in this or that country.

Packaging that sells itself

First impressions matter, especially in offline sales. Your customer won't ever find out just how good your products are if they never pick them up and buy them.

Thankfully, Wood Fuel Market's experienced team of designers and product packaging partners has the know-how necessary to make your products stand out. You can come to us with a ready design or have our team of experts create a new one just for you.

Comparison of Wood Fuel Market's firewood packaging options.

White-label firewood: quality without the headaches

“Thanks to Wood Fuel Market we slashed four different wood fuel supplier contracts down to just one, greatly simplifying our processes.” — Martin, buying director at a large Finnish DIY store

White-label firewood means you supply the logo and your sales chops, while Wood Fuel Market takes care of:

1. Sourcing. Using our forestry connections, we can procure high-quality logs from the exact species (or species mix) you desire. Not only is such wood more aesthetically pleasing to look at and handle, but it also exhibits improved burning characteristics. If necessary, we can ensure single-country sourcing and include a PEFC certificate.

2. Manufacturing. The raw wood is then sent to a trusted sawmill and kiln-drying facility. We've been working with many of these facilities for decades, so partnering with us gets you priority.

3. Audits & Quality Control. Wood Fuel Market has the strictest quality control of any B2B supplier. We perform regular audits and use our buying leverage to demand the highest quality.

   1. Batches that do not meet Wood Fuel Market's specifications are resold to other, less privileged buyers.

   2. As a result, you will always get a higher quality product than a competitor, even if they use the same exact factory as Wood Fuel Market.

4. Packaging & photography. Our team can not only design and manufacture amazing packaging, but also create stunning photos of your retail-ready products. This helps further simplify your process flows.

Compliance and sustainability checklist

Requirement	How Baltic supply meets it
EU Timber Regulation (EUTR) / upcoming EUDR	Full chain-of-custody, low-risk origin classification. Latvia & Estonia are labelled as being of “low deforestation risk”.
Low moisture levels for efficiency	High-quality kiln-drying processes and know-how create logs with moisture levels well under 20%.
Carbon footprint	Shorter road miles vs. Nordic or Ukrainian imports

Ready to Sell Product in Just a Few Clicks

Contact us today and tell us about your product needs. Your dedicated manager will respond within 24 hours with all the necessary information. From here on out, they'll be your single point of contact. This means you won't ever have to re-explain your needs and wants to another manager.

If needed, we'll provide consultation on how well various products fit your customer base, create a custom packaging design, and make photos. The entire manufacturing, packaging, and delivery process takes a lot less time than most our clients think.

Wood Fuel Market. Europe’s partner for wholesale kiln-dried firewood, white-label logs, and seamless B2B delivery.